32 Free SEO tools to learn and Tweak more on SEO

For Bloggers and Webmaster, SEO is one of the most common term used everywhere. While a newbie might take time to adjust itself with the SEO, but the worth of SEO is always as big as the content itself. Search Engine Optimization is one of the most important subjects when it comes to people who are into website business. There are a variety of SEO tools, toolbar, pages available which will provide you with the result for a decent charge.

But why to opt for those tools or toolbar when you have free SEO tools with all types of facilities. This article is especially written about SEO tools which are available for free in market. The tools are segregated based on the category to which they belong like Keyword Research, SEO Analysis, Backlink Investigation etc.

Server Investigation

Many people opt to perform the Server investigation of the website regarding issues like identifying a server’s technology stack, uncovering the source of performance bottlenecks, or troubleshooting HTTP headers. The SEO tools providing free server investigation are

1. BuiltWith

32 Free SEO tools to learn Tweak more on Website SEO

BuiltWith information provider tracks over 147 million active websites and performs over 900 billion technology lookups each year, BuiltWith is the King of the web technology research field.

It provides you with the result with the aggregation of very important data collection regarding the domain you enter. As soon as you enter the domain name you will be provided with a tab consisting of site technology information including website server information, detected analytics and tracking, widgets, blog publishing software, frameworks, audio, video & media, encoding, aggregation functionality and document information.

Here’s a screenshot of the tool’s technology profile:

32 Free SEO tools to learn Tweak more on Website SEO

To precise the above description it performs a fully fledged X-ray and result you with the entire core details of the website. You can use Pingdom service from the following website http://builtwith.com/

2. Pingdom Full Page Test

32 Free SEO tools to learn Tweak more on Website SEO

Pingdom Full page test works on the mantra of “no one prefers waiting for anything”, hence it performs the test as soon you ping (click) the button and provides you with the result of “the loading speed of your website page”, it also helps you with the tips of how to load your page faster. Along with the loading time it provides you with other details of the page like size, and number of corresponding HTTP requests.

Features of Pingdom:

  • Provides you with the full description of all parts of your webpage like file sizes, load times, and other details about every single element of a web page
  • Performs sort and filter and provides the list in different ways to identify performance degradation parts
  • Provides the performance overview about the performance-related statistics of your website
  • Provides grade and tips like how to speed up your website this way
  • Traces your website and performs multiple test on variety of location
Here’s a screenshot of Pingdom’s results:

32 Free SEO tools to learn Tweak more on Website SEO

You can use Pingdom service from the following website http://tools.pingdom.com/fpt/

3. Google PageSpeed

32 Free SEO tools to learn Tweak more on Website SEO

Google PageSpeed is a free tool which analysis the content of a web page, then generates suggestions to make that page faster. You enter a URL, and then, the tool presents a list of performance-based suggestions which are categorized into high, medium, and low priority items.

Reducing page load times can reduce bounce rates and increase conversion rates. It is stated that website with better speed are more prone to better user experience. You can use Google PageSpeed service from the following website https://developers.google.com/speed/pagespeed/insights

4. URI Valet

32 Free SEO tools to learn Tweak more on Website SEO

URI Valet is a great online tool for testing landing page load times. This tool combines 10 structural tools into one and provides the performance technical audits and site reviews. It allows you to check server headers, preview a summary of head information, view total number of objects (http requests), time to download, object details, document internal links and external links along with verifying server. You can use URI Valet service from the following website http://urivalet.com/

5. SpyOnWeb

32 Free SEO tools to learn Tweak more on Website SEO

SpyOnWeb is one of the great tools for competitor Analysis. It can recognize multiple sites that belong to the same owner. They provide results based on sharing IP address, Google AdSense ID, Google Analytics ID, Yahoo! Publisher Network ID, or Yandex.Direct ID. They make use of JavaScript to track user activity on Web sites.

When you query a website’s URL, the tool presents a list of sites that have been clustered together with that URL using the previously listed information. You can use SpyOnWeb service from the following website http://spyonweb.com/


Website crawling & Link checking

If any SEO related problems occur then it that case you can find the respective problems using the following SEO tools.

6. Screaming Frog SEO Spider Tool

32 Free SEO tools to learn Tweak more on Website SEO

Screaming Frog is a desktop program which finds the details from the web like websites’ links, images, CSS, script and apps from an SEO perspective. It allows you to quickly analyze, audit and review a site from an onsite.

Capabilities of this SEO tool

  • Meta Description
  • Page Depth Level
  • Inlinks
  • Duplicate Pages
  • File Size
  • Follow & Nofollow
  • Inlinks and OutLinks
  • XML Sitemap Generator
  • External Links
  • Errors and redirects, etc

Below is a video that demonstrates the tool’s functionality:

You can use Screaming Frog SEO Spider Tool service from the following website http://www.screamingfrog.co.uk/seo-spider/#download

7. Xenu’s Link Sleuth

32 Free SEO tools to learn Tweak more on Website SEO

Xenu’s Link Sleuth checks Web sites for broken links. Link verification is performed on links, images, frames, plug-ins, backgrounds, local image maps, style sheets, scripts and java applets. It also displays an updated list of URLs which you can sort by using various criteria.

Features of this tool are

  • Simplicity
  • Executable file is smaller than 1MB
  • Site Map
  • Detects and reports redirected URLs etc.

You can use Xenu’s Link Sleuth service from the following website http://home.snafu.de/tilman/xenulink.html#Download

8. W3C Link Checker

32 Free SEO tools to learn Tweak more on Website SEO

This link checker performs a validity check on the links for a given URL, reads an HTML or XHTML document or a CSS style sheet and extracts a list of anchors and links. It performs deeper checking like no anchor is defined twice, all the links are dereferenceable, warns about HTTP redirects, including directory redirects, checks recursively a part of a Web site.

All you need to do is simply enter a URL, the tool recursively checks the URL’s links for URI scheme errors, redirects, and error status codes. You can use W3C Link Checker service from the following website http://validator.w3.org/checklink


Content & Mark Up Analysis

The page ranking factors can be fetched from the site’s content and markup. It is extremely important that you optimize the content and minimize errors in the markup.

8. SEO Browser

32 Free SEO tools to learn Tweak more on Website SEO

This tool can be named as ancient tool because this is one of the oldest tools available for SEO enquiry. The site acts as an interpreter, giving every user an opportunity to view a web page as a very basic search engine. The plain text version of a site define the making of a good experience and also gives great insight into the ease with which different content sections can be parsed out based on their phrasing and spacing. It allows even the newest webmaster to easily view a detailed and customized list of tasks to fix.

It consists of two modes. The Simple mode displays a given URL like a text-based Web browser. The Advanced mode provides a text-based view of a URL, and it also includes useful information that summarizes the URL’s content. You can use SEO Browser service from the following website http://www.seo-browser.com/

9. Copyscape

32 Free SEO tools to learn Tweak more on Website SEO

Copyscape as the name defines is used for detecting plagiarism. Plagiarism is nothing but the copy/same content used at any other page of any other website. Therefore it detects the duplicate data used by anybody on the web.
The procedure of using this tool is as follows you have to enter a page’s URL, and the tool returns a list of pages that are duplicating the URL’s content.

The tool will displays the first ten results and the tool only allows a certain number of monthly requests for any given site. You can use Copyscape service from the following website http://www.copyscape.com/

10. W3C Markup Validation Service

32 Free SEO tools to learn Tweak more on Website SEO

This tool as name describes is a Markup validator which provides free service. It performs different validity checks of the Web document associated with a given URL in HTML, XHTML, SMIL, MathML, etc. It also performs validation on content such as RSS/Atom feeds, CSS stylesheets, MobileOK content, or to find broken links etc.

The procedure to use this tool is as follows: you have to enter a URI, and then, the tool checks its correctness. Therefore, the tool displays an itemized list of errors and warnings of validation process. You can use W3C markup Validation  service from the following website http://validator.w3.org/#validate_by_uri


Keyword Research

It performs keyword research on your website and provides the result based on the specified criteria. The following are the tools-

11. Google AdWords Keyword Tool

32 Free SEO tools to learn Tweak more on Website SEO

Google AdWords is Google’s main advertising product and main source of revenue. It is one of the most popular tools which are at the Top count. It also performs Traffic estimation. It provides you with three options- word or phrase, category and website.

As soon as you select a querying method, the tools provides you with the option of slice and dice the results using a variety of filters, match types, and keyword term inclusion/exclusion lists. Based on your input type it performs that particular type of process and provides you with the result. You can use Google Adword Keyword Tool  service from the following website https://adwords.google.com/o/Targeting/Explorer?__c=1000000000&__u=1000000000&ideaRequestType=KEYWORD_IDEAS

12. Wordtracker

32 Free SEO tools to learn Tweak more on Website SEO

Wordtracker is also one of the oldest tools available just like SEO browser. You just have to enter the keyword or phrase and press a button, you will be provided with the results the very next instant. This tool is very convenient to use.

They provide you with variety of tools, but along with that they also provide all the facilities in one tool to perform all at a given time. Full Search tool lets you research and analyze multiple keywords at a time, polling and all of the related keywords and showing you their popularity without having to do separate searches for each term. You can use Wordtracker service from the following website https://freekeywords.wordtracker.com/

13. Ubersuggest

32 Free SEO tools to learn Tweak more on Website SEO

Ubersuggest is a keyword suggestion tool that uses Google Suggest to generate a list of related keywords. It is very simple and easy to use. The procedure for using this tool is as follows: You have enter the term or condition in the Query box available at the top.

Then select the language and the source from where you would like to get the resultant data or solution from. It can get suggestions either from regular Web search or from search verticals like Shopping, News or Video. It takes your base term, adds a letter or a digit in front of it, and extracts suggestions for it. You can use Ubersuggest service from the following website http://ubersuggest.org/

14. Latent Dirichlet Allocation Content Optimizer

32 Free SEO tools to learn Tweak more on Website SEO

This tool is also called as LDA content optimizer. This is an online tool that analyzes a given URL’s content to identify relevant keywords, which are currently missing from the page. It finds the LDA relevancy score for a particular URL and keyword. The tool then re-checks your LDA score if you were to include those keywords on your page to determine the potential increase in relevancy.

It is very easy to use, you just have to enter the URL and a targeted keyword. The tool computes the LDA relevancy score for that URL and keyword. It identifies collocated keywords from top ranking pages that are missing from the given URL. You can use Latent Dirichlet Allocation Content Optimizer  service from the following website http://www.virante.com/seo-tools/lda-content-optimizer


Backlink Investigation

Backlinks profile playes a vital role in your site’s ability to rank well in the search engines. The following tools provide the facility of backline investigation.

15. Open Site Explorer

32 Free SEO tools to learn Tweak more on Website SEO

Open Site Explorer (OSE) is one of the most popular backlink checking tool available today. It uses the freemium model, and without an account, you are limited to running 3 reports per day. You can register for free account and can have access to 1,000 Backlinks for a given URL, and the first 15 Backlinks include additional information such as the link’s anchor text, Page Authority, and Domain Authority.

Features of this site are

  • Ability to view a chart of ‘link types’
  • Crawl more frequently
  • Index all ‘not so good’ Backlinks
  • Utilize a ‘fresh‘ backlink index as Majestic SEO do

The following screenshot shows an example report:

32 Free SEO tools to learn Tweak more on Website SEO

You can use Open Site Explorer  service from the following website http://www.opensiteexplorer.org/

16. Majestic SEO Site Explorer

32 Free SEO tools to learn Tweak more on Website SEO

Majestic SEO has by far the largest index of its kind publicly available. It is another popular backlink checking tool, and like OSE, it uses a freemium model. It is incredibly fast and tens of thousands of users rely on Majestic SEO as their link data source of choice. Without an account, you are only able to access general summary information about a requested URL or domain.

If you register for a free account, you receive additional summary information
This is the best tool because no other site or search engine gives you as much detailed information about how the fabric of the web. You can use Open Site Explorer  service from the following website http://www.majesticseo.com/

17. Ahrefs Site Explorer

32 Free SEO tools to learn Tweak more on Website SEO

This is also one of the Backlinks checking tools. It is termed as “The best tool of the world for a SEO professional or company that has emerged in recent years”. Using this SEO tool you can perform 5 requests per day, and if you register for a free account, that allowance increases to 15 requests per day. Each request returns a Backlink overview as well as specific information about individual Backlinks.

It provides detailed information such as total number of Backlinks, the number of referring domains and a breakdown of the backlink types. For free account request you will get 500 Backlinks. The first 5 Backlinks will be the link’s Ahrefs rank, source URL, source title, destination URL, anchor text, type, and crawl date. You can use Ahrefs Site Explorer service from the following website http://ahrefs.com/

18. Link Diagnosis

32 Free SEO tools to learn Tweak more on Website SEO

Link diagnosis is another free tool available, but you will be provided with limited view of the results until unless you install the Firefox extension. Without the Firefox extension, the tool displays the first 250 Backlinks, along with each back link’s anchor text, mozRank, Page Authority, and Domain Authority.

As you install the extension 250 backlink restriction is removed and the tool presents each backlink’s title, PageRank, outbound link count, link type, modified outbound link count, and LinkStrength. You can use Link diagnosis service from the following website http://www.linkdiagnosis.com/


Competitive Keyword Analysis

Keyword plays an important role in search engine. It is always important to notice which keywords your competitors are targeting. The following free SEO tools can help you regarding keywords.

19. SpyFu

32 Free SEO tools to learn Tweak more on Website SEO

This is one of the most competitive keyword analysis tool that provides free service. It is use to display tool information o the domain which you enter, along with the tool summary, it consist of domain’s daily PPC ad budget, the domain’s daily organic SEO traffic value, and a graph of the domain’s historical budget. It also has the capacity to show the top 10 keywords of the domain you entered. It is far beyond just keyword or domain statistics.

Here’s an epic video that introduces SpyFu:

The procedure of using this tool is – Enter the keyword for which you need the summary and then click the button it will display keyword’s CPC, summary information, average click count, and search volume. Along with them, it also displays top PPC domains, organic search results, and related terms. You can use SpyFu service from the following website http://www.spyfu.com/

20. SEMRush

32 Free SEO tools to learn Tweak more on Website SEO

SEMRush is into existence from a long time in the list of SEO tools. You can register for free and use the facilities provided by them. They perform search on competitive based and keyword based research. It is completely free and once you register in, you can get access to 10 reports per day. It also provides the user with various data and videos related to the tool’s functionality.

The tool generate results based on criteria like it collects all the keywords which are best for your site optimization, collects a list of related keywords, relates and display the common keywords used between your site and your competitor etc. You can use SEMRush service from the following website http://www.semrush.com/


Social Discovery

Social web is becoming popular every night. It got linked with your website ranking too. Hence there exist tools which will display the socialization of your website. The following are the tools for your social status discovery.

21. Shared Count

32 Free SEO tools to learn Tweak more on Website SEO

Shared count is an online service which provides you with the social metrics of your site. As the result of social metric it includes the Twitter (tweets), Facebook (likes, shares, and comments), Google+ (+1s), Digg (diggs), Pinterest (pins), LinkedIn (shares), Delicious (bookmarks), and StumbleUpon (stumbles).

It is very simple to use, you just need to enter the URL and the service will be served at your desk. You can also switch on to the multi-dashborad. You can use Shared count service from the following website http://sharedcount.com/

22. SocialMention

32 Free SEO tools to learn Tweak more on Website SEO

SocialMention as the name describes the website will describe the mentioning of your site in the social world. It is a free search engine and aggregates user generated content from 100+ social media sources. The sources are Facebook, FriendFeed, YouTube, Twitter, Digg, and Google.

You just need to find for some topic and the SEO tool will provide you with most recent results from the social Web, along with descriptive statistics for those results. You can also create an alert through which you will daily receive mail regarding the brand of your site in the social world. You can use SocialMention service from the following website http://socialmention.com/

23. FollowerWonk

32 Free SEO tools to learn Tweak more on Website SEO

This tool is a twitter analyzing tool which provides great results for identifying influencers, building out personas, or finding outreach targets for guest posts.  It performs various task

  • Specialized Twitter search
  • Compare relationship with others
  • Visualize your social graph
  • Track and measure the relationship performance
  • Explore your followers

Along with the above given task it also performs search for the specific keyword, analyze characteristics of a single account etc. You can use SocialMention service from the following website http://followerwonk.com/


PR & Outreach

There exist tools to provide you with the news coverage or attract high quality writers to your site. This can help you built a better relationship with reporters, bloggers, and potential advertising partners and all these can be fetched for free by using the following tools.

24. HARO – Help a Reporter Out

32 Free SEO tools to learn Tweak more on Website SEO

HARO provides you with the reports, sponsors and source details. Hence you can directly connect with expert sources, sponsors or reporters based on your requirement or situation. It is completely free to use.

Being the source you have to monitor the stream of daily emails, and if you see a query that is relevant to your expertise, you can respond to the querying reporter directly. Being a reporter, you simply have to submit the query and that query will appear with others in an email, which is delivered to the sources. You can use HARO – Help a Reporter Out service from the following website http://www.helpareporter.com/

25. Blogger LinkUp

32 Free SEO tools to learn Tweak more on Website SEO

Blogger LinkUp allows you to request guest posts, sources for interviews, and product reviews from a community of users. It can be used when you want to get links and exposure by writing guest posts and so on. Once you register and join the free community, you will get email thrice every week which will list expert sources, requests for guest posts, bloggers and web masters offering guest posts, and PR reps.

You just have to enter the request and submit it. The request is aggregated with other requests and sent to the community in an email. You can use Blogger LinkUp service from the following website http://www.bloggerlinkup.com/

26. MyBlogGuest

32 Free SEO tools to learn Tweak more on Website SEO

MyBlogGuest as the name describe is site which helps bloggers to write and publish guest posts. Once you register yourself by creating an account, you will get introduced to community, search for sites looking for guest posts, and search for bloggers looking to write guest posts. It also provides a mechanism for performing search for specific categories, tags, or users.

Here’s a helpful video that explains the Article Gallery:

It also provides an Article Gallery and an Infographics Gallery. The article Gallery is a database of available guest posts that blog owners and can request to publish. The infographics gallery is a collection of infographics that bloggers can include in their content. You can use MyBlogGuest service from the following website http://myblogguest.com/

27. DoubleClick Ad Planner

32 Free SEO tools to learn Tweak more on Website SEO

The DoubleClick Ad Planner is a free tool which plans your media strategy. This tool can be used to find websites that your audience is likely to visit so that you can use those sites for advertising, guest posts, or other outreach opportunities.

For more information, watch this quick video overview:

You can perform various types of search like a search based on similar domain, keywords or any other specific criteria like geography, categorical interests, etc. You can use DoubleClick Ad Planner service from the following website https://www.google.com/adplanner



It is necessary for any blogger to get detailed information on the status of the site regarding its visitors count and their views. Hence here are the tools which provide you with the details regarding the visitors.

28. Google Analytics

32 Free SEO tools to learn Tweak more on Website SEO

Google Analytics is the most familiar tool for analytics of the site. In order to use the service provided by the site you need to create an account which is completely free and then you have to add few JavaScript lines in your site forming the contact line. If the code is in place, you’ll be able to monitor your site’s traffic through the Google Analytics interface. This interface has 5 categories.

  • Audience
  • Advertising
  • Traffic Sources
  • Content
  • Conversions

Search performed on any of the above given criteria will display result regarding it like Audience section will display information about the people visiting your site, Advertising will show information about your site’s advertising campaigns etc. You can use Google Analytics service from the following website http://www.google.com/analytics/


Search Engine Guidance

It is always good to consultant for a search engine as much as possible. The following free SEO tools will help you seek guidance from the search engines.

29. Google Webmaster Tools

32 Free SEO tools to learn Tweak more on Website SEO

Google Webmaster tool is also very popular just like any other Google product. This webmaster gives you direct access to some of Google’s information about your site. The tool Understand and improve your site in Google Search, provides you with Videos and articles to help you get found on Google. It has 5 categories- Configuration, Health, Traffic, Optimization and Labs.

It also provides services for website owners like Adsense, Adwords, Analytics, Google+ and places. You can use Google Webmaster tool service from the following website https://www.google.com/webmasters/

30. Bing Webmaster Tools

32 Free SEO tools to learn Tweak more on Website SEO

Bing webmaster is also a great tool which allows you to view your site through the eyes of yet another search engine. It views crawl activity, index coverage, traffic stats, upload sitemaps, control our crawler, block URLs and perform optimized research.

It displays information in 5 categories: Dashboard, Crawl, Index, Traffic and Keywords. It indentifies the traffic sources and CTRs, presents indexed pages and Backlinks and Bing’s keyword research tool. You can use Bing webmaster service from the following website http://www.bing.com/toolbox/webmaster/

31. Blekko

32 Free SEO tools to learn Tweak more on Website SEO

Blekko tool is becoming popular day by day. Blekko is very simple and significant when compared to its competitors. It is transparent about its index information. The search results consist of SEO data, which includes Backlinks, duplicate content analysis, and crawling stats. You can use Google Webmaster tool service from the following website https://blekko.com/


SEO Analysis

The term SEO analysis determines the analysis of the website which provides you with the site SEO score at the end of the Analysis.

32. WooRank

32 Free SEO tools to learn Tweak more on Website SEO

WooRank is a tool which ranks your website based on various criteria. Without a premium account, you are limited to generating only one free report per week. But you can still query reports that have been previously generated.

The tool’s report is currently divided into 13 sections: Top 5 Priorities, Visitors, Social Monitoring, Mobile, SEO Basics, SEO Content, SEO Links, SEO Keywords, SEO Authority, SEO Backlinks, Usability, Security, and Technologies. You can use Google Webmaster tool service from the following website http://www.woorank.com/

2 Responses to “32 Free SEO tools to learn and Tweak more on SEO”

  1. May 28, 2012 at 5:46 pm #

    Really ? 32 tools ?? we need one or two that works best and just does the job when it comes to SEO. More tools brings more complication 🙂 anyway nice research you have made to let the readers choose their favorite one.



  2. May 28, 2012 at 6:07 pm #

    Quit a big list.. I have tried few of them and never heard about sites like Followerwonk, Blekko, Open site explorer, I will try them and let you know how it works for me, anyways thanks for sharing.

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